Manual · ~24,000 words
The Luxury Campaign System
A campaign DNA system, a reference hierarchy, a drift audit, correction recipes, and a final QA scorecard.
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The problem
You know the shots, but the model, garment, lighting, and world drift across the set.
This is for you if
- Your coat changes its lapel between frames.
- Your model looks like three different people.
- Each image is fine and the set still does not read as one campaign.
Inside
- The Drift Contact Sheet
- The Three Kinds Of Drift
- Campaign Thesis
- Product DNA
- Model DNA
- Environment DNA
- Visual DNA
- Reference Hierarchy
- Conflict Rules
- Constants And Variables
- Building The 10-Shot Campaign
- The Drift Audit
- Correction Recipes
- Final Assembly
- Three worked case studies
Plates
Images produced with the system taught in this book.
Get it
Also in the system
The rest of the ladder
$9
The 42-Shot Luxury Fashion Campaign Bible
You can make attractive images but you do not know what shots a campaign actually needs.
$69The AI Fashion Creative Director OS
You can build campaign images but you have no intake, strategy, pricing, delivery, or portfolio structure.
$89The Complete AI Fashion Campaign System
You want the whole ladder now instead of buying it one problem at a time.